Coach Your Strategic Account Managers
to Develop SAMA's 5 Core Competencies
CoachTalk Focuses Your SAMs on
the Five SAMA Competencies & Skills
Understanding Organizational Priorities
Strategic Account & Opportunity Planning
Joint Solution Development, Co-creation and Reaching Agreement
Multifunctional Account Team Leadership
Overall Relationship and Outcome Management
The Truth is in the Data!
Demonstrate SAM Competency Development with Heat Maps
Begin with a baseline score of your team across all the key competencies, skills and behaviors that are critical to SAM success. Use heat maps to track actual progress in the core competencies.
Capture formal coaching agreements, subsequent coaching interactions and the progress your SAM team is making as a result of your coaching.
Tie SAM Behaviors to Sales Results
The ability to effectively coach SAM teams is the key attribute that distinguishes top performing leaders from everybody else. CoachTalk enables SAM leaders to put some formal structure to coaching and tie their coaching to SAM progress and sales results.
Prove the value of your SAM program by graphically demonstrating the impact of your coaching on the actual sales results where SAMs were involved.
Develop Trust & Value
Effective coaching is how you create an empowered SAM team. CoachTalk will allow you, within the Salesforce environment, to 1) get your people to think critically about how they approach accounts and opportunities, 2) help them learn from you in a structured coaching environment, and 3) guide your people to identify their own performance issues and own their personal development as a SAM professional.
"I developed CoachTalk in collaboration with my clients to help bridge the gap between what SAMs learn in the classroom and what they do in the field. Training is great to enlighten SAMs with new ways to create value, however, it's what happens between them and their SAM Leader that determines whether new competencies, skills and habits will be developed. That's where CoachTalk comes in. It enables leaders to coach SAMs in a focused, high value way resulting in greater performance."
Adrian Davis
President, Whetstone, Inc.
Coach for Results in Salesforce
By working in Salesforce, you'll be able to tie your coaching to the SAM's performance and identify the key competencies, behaviors and skills that drive your competitive advantage.
The numbers don't lie - check the scoreboard!